Photographers are Taking Content Pillars Too Seriously
I posted 100 Instagram Reels for photographers in 100 Days and hereβs what I found outβ¦
Around the 10th day, I realized my cute little content calendar with my colour coded content pillars weren't helping book any clients.
Instagram isnβt dead, your marketing strategy isβ¦ πβ
NORMALIZE NOT BEING NORMAL
β
NORMALIZE NOT BEING NORMAL β
I got real sick of sitting on the sidelines while all the βbigβ photographers got all the bookings. Years ago, the photographers with the best photos used to get all the bookings - but, when social media entered the chatβ¦ it all changed.
Now? Photographers worry about how many followers they have as the reason they're not booking. 
We KNOW thatβs not the case - but we sure do tell ourselves it is. So, instead of worrying about the number of followers I hadβ¦ I focused on showing up authentically EVERY SINGLE DAY.
I had literally NO IDEA what I was doingβ¦ so I started posting educational, entertaining and inspiring content. I started seeing traction, but none of my Instagram content was converting to actual bookings. So, I did the thing I didnβt want to do - invested big $ in a marketing + sales coach. Over 3 months, I PACKED my nogginβ full and started implementing my new marketing strategy.
To be clear - NO. I donβt think you HAVE to post every single day to see results like this. When you take the time to reflect + rest when needed; more reps = more results. I wanted to challenge myself and condense what I was learning.
On top of figuring out how to edit photos youβre proud of and create a photography portfolio you actually want to show off; youβre juggling being the book-keeper, web designer, scheduler AND learning
how to market your photography business on social media.
Just when you think you might get it, Instagram changes the algorithm again. Whatβs the point in keeping up? β¨β¨
The point... in 100 days :
We increased our booking rate by 44%.
We reached 1,291,936 accounts. π«¨
We gained 4,082 new followers (in our target audience).
And turned our visibility into real-life $.
Now that we found our rhythm with our social media strategy - weβre expanding on other social media platforms and dropping even more photography tips + photography business education (unhinged style). πͺ©π€
Up next: weβre focusing on Pinterest for Photographers
For more FREE photography marketing strategy tips that ACTUALLY matter check out our β4photogsβ and βcoachingβ story highlight on Instagram if you want to learn how to get more eyes on your business and turn them into actual bookings.
Finding people is one thing. But, getting them to book you is another. Itβs NOT just about being consistent; itβs about being strategically consistent. We locked + loaded our photography business course, The Photographerβs Playbook, with allllll the secret sauce to our success.
Read how one of our students increased her revenue by 1615% and booked our her calendar 3 months in advance: HERE.
But, donβt miss out on the FREE education we drop on social media and email subscribers.
Jump to the bottom of the DXB Academy page and enter your email to be added to the DXB VIP list - where weβre sharing algorithm updates, insights into our daily social media findings + presale offers.
Β© daria x ben creative co.
DXBCREATIVE.CO
